Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel. And the secret sauce may just lie in TV’s ability to be a local attribution powerhouse.
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MediaPost: Is TV's Latest Cry For Help A Call for Attribution?
Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?
On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.
The Billion-Dollar Retail Predicament
AdExchanger: Should TV Have A Viewability Standard, Too?
The Missing Piece in the TV Measurement Puzzle
TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.
Does the Six-Second Commercial Have Staying Power?
The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.
B&C: The Problem With TV Measurement
MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution
IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.
Forbes: Successful Brand Building: Marketing's Four P's Revisited
Forbes: Why Authenticity In Marketing Matters Now More Than Ever
In the World of TV Advertising, Viewability is About Getting Seen
Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future
iQ Media’s calling card is combining internet-based search with TV programming.
MediaPost: Building Relationships With Millennials, One Life Stage At A Time
Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.
iQ Media Launches Real-Time Sponsorship Measurement
iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.
Rant: It's About Time for Real-Time TV Measurement
Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior
Super Bowl LI: Should advertisers keep spoiling the fun?
A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.
Which Super Bowl LI Ads Went TV Viral?
Super Bowl 50 Report: How much media did the most viral ads earn?
We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.
Forbes: Five Rules That Define The Technology Innovator
AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV