The Marketer's Manual to Automotive TV Attribution

Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel. And the secret sauce may just lie in TV’s ability to be a local attribution powerhouse.

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MediaPost: Is TV's Latest Cry For Help A Call for Attribution?
MediaPost: Is TV's Latest Cry For Help A Call for Attribution?