WHERE ARE THEY NOW?
The Super Bowl—it’s an arranged marriage between sports’ most viewed event and TV’s single-most expensive ad slot.
But do the hefty price tag and immense creative stakes outweigh the value?
We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.
This report reveals:
- the volume of conversations generated from each ad.
- the resonance or lasting endurance of those conversations.