Here’s a big prediction for 2017: consumers will continue living connected lives on their terms. Ok, we know this isn’t shocking.
But now more than ever, TV is the central medium of the connected consumer. Whether they’re using a phone or tablet, any device is essentially a TV nowadays. And where there are consumers devouring content, there are advertisers and brands vying for their attention.
Check out our report to learn how brands and marketers will transform their TV and media strategies in 2017 to engage their consumers like never before.