Sports & Sponsorship

MediaPost: Sponsorships Get Performance-Based Makeover

For an industry that lives and dies on performance, live sports are late to the game when it comes to metrics that reflect the performance of brands’ sponsorships.

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5 Brands Compete for Screen Time During 2018 All-Star Game

Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

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MediaPost: Your Brand's In The Olympics ... Now What?

Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

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B&C: The Problem With TV Measurement

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The Marketer's Guide to Proving Sponsorship ROI

Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

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A Practical Guide to Greater Sponsorship Measurement

With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

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3 Metrics that Will Maximize Sponsorship Value

Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

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Real-time, Immediate TV Data is Transforming Sponsorship Measurement

A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

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SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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iQ Media Launches Real-Time Sponsorship Measurement

iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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Sports & Sponsorship

MediaPost: Sponsorships Get Performance-Based Makeover

For an industry that lives and dies on performance, live sports are late to the game when it comes to metrics that reflect the performance of brands’ sponsorships.

5 Brands Compete for Screen Time During 2018 All-Star Game

Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

MediaPost: Your Brand's In The Olympics ... Now What?

Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

B&C: The Problem With TV Measurement

The Marketer's Guide to Proving Sponsorship ROI

Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

A Practical Guide to Greater Sponsorship Measurement

With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

3 Metrics that Will Maximize Sponsorship Value

Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

Real-time, Immediate TV Data is Transforming Sponsorship Measurement

A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

iQ Media Launches Real-Time Sponsorship Measurement

iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.