Sports & Sponsorship

  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • The Marketer's Guide to Proving Sponsorship ROI

    The Marketer's Guide to Proving Sponsorship ROI

    Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

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  • What's Your Sponsorship iQ?

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  • A Practical Guide to Greater Sponsorship Measurement

    A Practical Guide to Greater Sponsorship Measurement

    With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

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  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

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  • Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

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  • Sponsorship Success Story: NFL Franchise

    Sponsorship Success Story: NFL Franchise

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • Sponsorship Success Story: Energy Drink Company

    Sponsorship Success Story: Energy Drink Company

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  • Sponsorship Success Story: International Firm

    Sponsorship Success Story: International Firm

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  • Sponsorship Success Story: Athletic Apparel & Equipment Brand

    Sponsorship Success Story: Athletic Apparel & Equipment Brand

    Read how this global athletic apparel and equipment brand proves the effectiveness of their sponsorships across all broadcast TV.

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  • Quiz: What's Your Sponsorship iQ?

    Quiz: What's Your Sponsorship iQ?

    Are you a champion at understanding and evaluating your sponsorships and partnerships? Take this brief quiz and find out your sponsorship iQ.

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  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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