For an industry that lives and dies on performance, live sports are late to the game when it comes to metrics that reflect the performance of brands’ sponsorships.

Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.