iQ Media Blog

  • What This Dirty Little Secret Means for the TV Industry

    What This Dirty Little Secret Means for the TV Industry

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  • The 10 Step Crisis Management Checklist

    The 10 Step Crisis Management Checklist

    Here’s our handy 10 step checklist to ensure you and your team have all bases covered when dealing with a crisis.

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  • The $70 Billion Advertising Dilemma

    The $70 Billion Advertising Dilemma

    As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.

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  • The Missing Piece in the TV Measurement Puzzle

    The Missing Piece in the TV Measurement Puzzle

    TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.

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  • Does the Six-Second Commercial Have Staying Power?

    Does the Six-Second Commercial Have Staying Power?

    The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.

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  • iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

    iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

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  • Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

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  • Which Media Disaster of April 2017 Garnered the Most Attention?

    Which Media Disaster of April 2017 Garnered the Most Attention?

    While April 2017's slew of PR nightmares held steady as top trending topics on social media, we took a closer look at the earned media data to decide which was the biggest spectacle.

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  • 3 PR Lessons We Learned from the United Airlines Fiasco

    3 PR Lessons We Learned from the United Airlines Fiasco

    As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

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  • Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    We are thrilled to share the news that SmartCEO has named our very own Ashley Deibert, VP of Marketing for iQ Media, as a 2017 Philadelphia Brava Award winner.

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  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

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  • 5 Tips for Better Reporting your PR Results

    5 Tips for Better Reporting your PR Results

    Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

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  • 5 Essential KPIs that Showcase PR's Value

    5 Essential KPIs that Showcase PR's Value

    Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

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  • Which Super Bowl LI Ads Went TV Viral?

    Which Super Bowl LI Ads Went TV Viral?

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  • [video] MediaPost Marketing Politics Panel: Free Media at a Price

    [video] MediaPost Marketing Politics Panel: Free Media at a Price

    Free Media at a Price panel at the MediaPost Marketing Politics Conference featuring iQ Media Co-founder and Head of Innovation John Derham.

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  • The Top Media Moments of 2016

    The Top Media Moments of 2016

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  • 6 questions you should ask before adopting a new media intelligence solution

    6 questions you should ask before adopting a new media intelligence solution

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  • The Top 5 Reasons Your PR Pitch is Being Ignored

    The Top 5 Reasons Your PR Pitch is Being Ignored

    Here are the top 5 reasons your PR pitch may be being ignored, and how you can remedy it immediately.

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  • [infographic] 9 signs you need to consider media intelligence

    [infographic] 9 signs you need to consider media intelligence

    Here are a few signs you should take a breath, and mull over the positive impact media intelligence can have at your organization.

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  • [webinar] Stop Spamming and Start Connecting: Think Outside the Traditional Media Database

    [webinar] Stop Spamming and Start Connecting: Think Outside the Traditional Media Database

    New technology is transforming the traditional media database to help make more meaningful media connections so you can craft highly targeted pitches and get the responses you want.

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