iQ Media Blog

Here’s How Automakers Can Achieve True TV Attribution in Time for the Holidays

TV’s gone digital, and the right mix of richer local and household viewing data is the key to true attribution.

10 Instances of Botched Crisis Management

At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.

iQ Media Named Best Places to Work in PA for 2017

For the second year in a row, iQ Media has nabbed the honor of being named one of the Best Places to Work in PA for 2017.

A Breakdown of the Buzz Surrounding the Eclipse

The eclipse was an incredible experience for anyone who witnessed it. And thankfully, it made all that pre-eclipse hype worthwhile.

Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?

On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.

The Authenticity Factor: How Does Your Brand Stack Up?

Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.

What This Dirty Little Secret Means for the TV Industry

The 10 Step Crisis Management Checklist

Here’s our handy 10 step checklist to ensure you and your team have all bases covered when dealing with a crisis.

The $70 Billion Advertising Dilemma

As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.

The Missing Piece in the TV Measurement Puzzle

TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.

Does the Six-Second Commercial Have Staying Power?

The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.

iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

Real-time, Immediate TV Data is Transforming Sponsorship Measurement

A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

Which Media Disaster of April 2017 Garnered the Most Attention?

While April 2017's slew of PR nightmares held steady as top trending topics on social media, we took a closer look at the earned media data to decide which was the biggest spectacle.

3 PR Lessons We Learned from the United Airlines Fiasco

As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

Ashley Deibert named 2017 Brava Award Winner by SmartCEO

We are thrilled to share the news that SmartCEO has named our very own Ashley Deibert, VP of Marketing for iQ Media, as a 2017 Philadelphia Brava Award winner.

3 Metrics that Will Maximize Sponsorship Value

Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

5 Tips for Better Reporting your PR Results

Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

5 Essential KPIs that Showcase PR's Value

Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.