iQ Media Blog

  • Here’s How Automakers Can Achieve True TV Attribution in Time for the Holidays

    Here’s How Automakers Can Achieve True TV Attribution in Time for the Holidays

    TV’s gone digital, and the right mix of richer local and household viewing data is the key to true attribution.

    Read Article
  • 10 Instances of Botched Crisis Management

    10 Instances of Botched Crisis Management

    At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.

    Read Article
  • iQ Media Named Best Places to Work in PA for 2017

    iQ Media Named Best Places to Work in PA for 2017

    For the second year in a row, iQ Media has nabbed the honor of being named one of the Best Places to Work in PA for 2017.

    Read Article
  • A Breakdown of the Buzz Surrounding the Eclipse

    A Breakdown of the Buzz Surrounding the Eclipse

    The eclipse was an incredible experience for anyone who witnessed it. And thankfully, it made all that pre-eclipse hype worthwhile.

    Read Article
  • Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?

    Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?

    On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.

    Read Article
  • The Authenticity Factor: How Does Your Brand Stack Up?

    The Authenticity Factor: How Does Your Brand Stack Up?

    Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.

    Read Article
  • What This Dirty Little Secret Means for the TV Industry

    What This Dirty Little Secret Means for the TV Industry

    Read Article
  • The 10 Step Crisis Management Checklist

    The 10 Step Crisis Management Checklist

    Here’s our handy 10 step checklist to ensure you and your team have all bases covered when dealing with a crisis.

    Read Article
  • The $70 Billion Advertising Dilemma

    The $70 Billion Advertising Dilemma

    As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.

    Read Article
  • The Missing Piece in the TV Measurement Puzzle

    The Missing Piece in the TV Measurement Puzzle

    TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.

    Read Article
  • Does the Six-Second Commercial Have Staying Power?

    Does the Six-Second Commercial Have Staying Power?

    The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.

    Read Article
  • iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

    iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

    Read Article
  • Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

    Read Article
  • Which Media Disaster of April 2017 Garnered the Most Attention?

    Which Media Disaster of April 2017 Garnered the Most Attention?

    While April 2017's slew of PR nightmares held steady as top trending topics on social media, we took a closer look at the earned media data to decide which was the biggest spectacle.

    Read Article
  • 3 PR Lessons We Learned from the United Airlines Fiasco

    3 PR Lessons We Learned from the United Airlines Fiasco

    As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

    Read Article
  • Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    We are thrilled to share the news that SmartCEO has named our very own Ashley Deibert, VP of Marketing for iQ Media, as a 2017 Philadelphia Brava Award winner.

    Read Article
  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

    Read Article
  • 5 Tips for Better Reporting your PR Results

    5 Tips for Better Reporting your PR Results

    Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

    Read Article
  • 5 Essential KPIs that Showcase PR's Value

    5 Essential KPIs that Showcase PR's Value

    Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

    Read Article
  • Which Super Bowl LI Ads Went TV Viral?

    Which Super Bowl LI Ads Went TV Viral?

    Read Article
  • loading
    Loading More...