Press

  • The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

    The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

    The Drum asked professionals from all over the marketing landscape about the potential impact of the FCC's pending decision on net neutrality.

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  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • Forbes: Why Authenticity In Marketing Matters Now More Than Ever

    Forbes: Why Authenticity In Marketing Matters Now More Than Ever

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Forbes: Innovation And The Philosopher's Stone

    Forbes: Innovation And The Philosopher's Stone

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  • Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    iQ Media’s calling card is combining internet-based search with TV programming.

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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  • MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?"

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  • Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly start-up companies are experimenting with new TV-audience measurement tools, one of which is iQ Media and TV networks, such as Comcast-owned NBCUniversal.

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  • MediaPost: iQ Media Appoints Kevin Kohn CEO

    MediaPost: iQ Media Appoints Kevin Kohn CEO

    Real-time TV measurement firm iQ Media has named Kevin Kohn as its new CEO.

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  • Forbes: Five Rules That Define The Technology Innovator

    Forbes: Five Rules That Define The Technology Innovator

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  • MediaPost: Super Bowl Advertising: ROI Friend or Foe?

    MediaPost: Super Bowl Advertising: ROI Friend or Foe?

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  • CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.

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