Press

  • MediaPost: Sponsorships Get Performance-Based Makeover

    MediaPost: Sponsorships Get Performance-Based Makeover

    For an industry that lives and dies on performance, live sports are late to the game when it comes to metrics that reflect the performance of brands’ sponsorships.

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  • Rolling Stone: Sinclair Broadcasting's Hostile Takeover

    Rolling Stone: Sinclair Broadcasting's Hostile Takeover

    See how iQ Media provided very specific local TV data for Rolling Stone's feature with on Sinclair Broadcast Group.

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  • Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far

    Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far

    Only 75 TV stations have aired the promo, according to iQ Media, a real-time TV measurement company. Sinclair, which has 193 stations in 89 markets, is the largest owner of U.S. TV stations.

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  • iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool

    iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool

    Real-Time TV Intelligence and Social Media Platforms Team Up to Bring Comprehensive, Cross-Channel Marketing Intelligence Offering to Brands Worldwide

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  • MediaPost: Your Brand's In The Olympics ... Now What?

    MediaPost: Your Brand's In The Olympics ... Now What?

    Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

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  • Website Magazine: 2018 Digital Forecast

    Website Magazine: 2018 Digital Forecast

    Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.

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  • The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

    The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

    The Drum asked professionals from all over the marketing landscape about the potential impact of the FCC's pending decision on net neutrality.

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  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

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  • iQ Media Wins Best Audience Measurement Platform  In the 3rd Annual Digiday Signal Awards

    iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • Forbes: Why Authenticity In Marketing Matters Now More Than Ever

    Forbes: Why Authenticity In Marketing Matters Now More Than Ever

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Forbes: Innovation And The Philosopher's Stone

    Forbes: Innovation And The Philosopher's Stone

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  • Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    iQ Media’s calling card is combining internet-based search with TV programming.

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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