Press

  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • Forbes: Why Authenticity In Marketing Matters Now More Than Ever

    Forbes: Why Authenticity In Marketing Matters Now More Than Ever

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Forbes: Innovation And The Philosopher's Stone

    Forbes: Innovation And The Philosopher's Stone

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  • Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    iQ Media’s calling card is combining internet-based search with TV programming.

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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  • MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?"

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  • Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly start-up companies are experimenting with new TV-audience measurement tools, one of which is iQ Media and TV networks, such as Comcast-owned NBCUniversal.

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  • MediaPost: iQ Media Appoints Kevin Kohn CEO

    MediaPost: iQ Media Appoints Kevin Kohn CEO

    Real-time TV measurement firm iQ Media has named Kevin Kohn as its new CEO.

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  • Forbes: Five Rules That Define The Technology Innovator

    Forbes: Five Rules That Define The Technology Innovator

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  • MediaPost: Super Bowl Advertising: ROI Friend or Foe?

    MediaPost: Super Bowl Advertising: ROI Friend or Foe?

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  • CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.

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  • PR Daily: 3 ways media metrics can help you handle PR crises

    PR Daily: 3 ways media metrics can help you handle PR crises

    It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.

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