Super Bowl LI: Should advertisers keep spoiling the fun?
A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.
Super Bowl 50 Report: How much media did the most viral ads earn?
We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.
eMarketer Report: Digital Video Advertising Best Practices 2017
iQ Media co-founder John Derham in eMarketer’s latest report on digital video advertising best practices.