For PR & Communications Pros

  • 10 Instances of Botched Crisis Management

    10 Instances of Botched Crisis Management

    At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.

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  • Forbes: Seven Tips To Improve Apologies During A PR Crisis

    Forbes: Seven Tips To Improve Apologies During A PR Crisis

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • [on-demand webinar] 4 Steps to Achieving PR Success37:58

    [on-demand webinar] 4 Steps to Achieving PR Success

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  • 3 PR Lessons We Learned from the United Airlines Fiasco

    3 PR Lessons We Learned from the United Airlines Fiasco

    As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • iQ How To: Achieve PR ROI and Better Brand Management

    iQ How To: Achieve PR ROI and Better Brand Management

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  • Gatlinburg Convention and Visitors Bureau

    Gatlinburg Convention and Visitors Bureau

    If you know all too well the pain of obtaining relevant demographic data around your PR campaigns and programs, check out Gatlinburg’s story.

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  • 5 Rings of a Winning Media Strategy

    5 Rings of a Winning Media Strategy

    It’s time for PR and communications professionals to prepare to prove the value of their efforts and optimize your strategies for success. How? With the 5 rings of a winning media strategy.

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  • 5 Tips for Better Reporting your PR Results

    5 Tips for Better Reporting your PR Results

    Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

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  • The 4 Steps to Achieving PR Success

    The 4 Steps to Achieving PR Success

    As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success

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  • 5 Essential KPIs that Showcase PR's Value

    5 Essential KPIs that Showcase PR's Value

    Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

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  • Mitchell Communications Group Delivers Strategic Insights with Efficiency and Ease

    Mitchell Communications Group Delivers Strategic Insights with Efficiency and Ease

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  • PR Daily: 3 ways media metrics can help you handle PR crises

    PR Daily: 3 ways media metrics can help you handle PR crises

    It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.

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  • The Top 5 Reasons Your PR Pitch is Being Ignored

    The Top 5 Reasons Your PR Pitch is Being Ignored

    Here are the top 5 reasons your PR pitch may be being ignored, and how you can remedy it immediately.

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  • The PR Pro's Cheat Sheet for Media ROI

    The PR Pro's Cheat Sheet for Media ROI

    Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.

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  • WTF is Media Intelligence!?

    WTF is Media Intelligence!?

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  • USA Cycling Steers Its Way to Earned Media ROI

    USA Cycling Steers Its Way to Earned Media ROI

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  • 3 Things 2016 Taught Us About Millennials' Relationship With Media

    3 Things 2016 Taught Us About Millennials' Relationship With Media

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  • 6 questions you should ask before adopting a new media intelligence solution

    6 questions you should ask before adopting a new media intelligence solution

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