For PR & Communications Pros

  • 10 Instances of Botched Crisis Management

    10 Instances of Botched Crisis Management

    At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.

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  • Forbes: Seven Tips To Improve Apologies During A PR Crisis

    Forbes: Seven Tips To Improve Apologies During A PR Crisis

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Which Media Disaster of April 2017 Garnered the Most Attention?

    Which Media Disaster of April 2017 Garnered the Most Attention?

    While April 2017's slew of PR nightmares held steady as top trending topics on social media, we took a closer look at the earned media data to decide which was the biggest spectacle.

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  • [on-demand webinar] 4 Steps to Achieving PR Success37:58

    [on-demand webinar] 4 Steps to Achieving PR Success

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  • 3 PR Lessons We Learned from the United Airlines Fiasco

    3 PR Lessons We Learned from the United Airlines Fiasco

    As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • 5 Tips for Better Reporting your PR Results

    5 Tips for Better Reporting your PR Results

    Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

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  • The 4 Steps to Achieving PR Success

    The 4 Steps to Achieving PR Success

    As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success

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  • 5 Essential KPIs that Showcase PR's Value

    5 Essential KPIs that Showcase PR's Value

    Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

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  • Mitchell Communications Group Delivers Strategic Insights with Efficiency and Ease

    Mitchell Communications Group Delivers Strategic Insights with Efficiency and Ease

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  • PR Daily: 3 ways media metrics can help you handle PR crises

    PR Daily: 3 ways media metrics can help you handle PR crises

    It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.

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  • Gatlinburg Convention and Visitors Bureau

    Gatlinburg Convention and Visitors Bureau

    If you know all too well the pain of obtaining relevant demographic data around your PR campaigns and programs, check out Gatlinburg’s story.

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  • The Top 5 Reasons Your PR Pitch is Being Ignored

    The Top 5 Reasons Your PR Pitch is Being Ignored

    Here are the top 5 reasons your PR pitch may be being ignored, and how you can remedy it immediately.

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  • The PR Pro's Cheat Sheet for Media ROI

    The PR Pro's Cheat Sheet for Media ROI

    Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.

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  • Temple University Leverages Searchable TV to Tell Amazing Stories

    Temple University Leverages Searchable TV to Tell Amazing Stories

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  • WTF is Media Intelligence!?

    WTF is Media Intelligence!?

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  • Advocacy through Awareness: IAVA Champions Verterans’ Issues with Media-driven Campaign

    Advocacy through Awareness: IAVA Champions Verterans’ Issues with Media-driven Campaign

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  • USA Cycling Steers Its Way to Earned Media ROI

    USA Cycling Steers Its Way to Earned Media ROI

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  • 3 Things 2016 Taught Us About Millennials' Relationship With Media

    3 Things 2016 Taught Us About Millennials' Relationship With Media

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