For PR & Communications Pros
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Read Article10 Instances of Botched Crisis Management
At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.
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Read ArticleForbes: Seven Tips To Improve Apologies During A PR Crisis
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Read ArticleForbes: 12 Communications Lessons Marketers Can Learn From Other Industries
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![[on-demand webinar] 4 Steps to Achieving PR Success](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTY0ODkwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU5MDIzM2VmYTY4YTAucG5nJnZlcnNpb249MDAwMCZzaWc9YmQ1ZTE0MmYzN2EwZDMwNjUzNGY4YTE3YzZlYzAyNzc%25253D&size=1&version=1665679078&sig=1223a4167ad1df4e0ac01cb82f19a73c&default=hubs%2Ftilebg-videos.jpg)
37:58Watch Video[on-demand webinar] 4 Steps to Achieving PR Success
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Read Article3 PR Lessons We Learned from the United Airlines Fiasco
As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.
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Read ArticleMediaPost: Building Relationships With Millennials, One Life Stage At A Time
Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.
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Read NowiQ How To: Achieve PR ROI and Better Brand Management
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Gatlinburg Convention and Visitors Bureau
If you know all too well the pain of obtaining relevant demographic data around your PR campaigns and programs, check out Gatlinburg’s story.
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Read Now5 Rings of a Winning Media Strategy
It’s time for PR and communications professionals to prepare to prove the value of their efforts and optimize your strategies for success. How? With the 5 rings of a winning media strategy.
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Read Article5 Tips for Better Reporting your PR Results
Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.
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Read NowThe 4 Steps to Achieving PR Success
As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success
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Read Article5 Essential KPIs that Showcase PR's Value
Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.
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Mitchell Communications Group Delivers Strategic Insights with Efficiency and Ease
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Read ArticlePR Daily: 3 ways media metrics can help you handle PR crises
It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.
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Read ArticleThe Top 5 Reasons Your PR Pitch is Being Ignored
Here are the top 5 reasons your PR pitch may be being ignored, and how you can remedy it immediately.
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Read NowThe PR Pro's Cheat Sheet for Media ROI
Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.
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WTF is Media Intelligence!?
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USA Cycling Steers Its Way to Earned Media ROI
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Read Article3 Things 2016 Taught Us About Millennials' Relationship With Media
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Read Article6 questions you should ask before adopting a new media intelligence solution
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