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At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.
As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.
Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.
If you know all too well the pain of obtaining relevant demographic data around your PR campaigns and programs, check out Gatlinburg’s story.
It’s time for PR and communications professionals to prepare to prove the value of their efforts and optimize your strategies for success. How? With the 5 rings of a winning media strategy.
Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.
As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success
Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.
It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.
Here are the top 5 reasons your PR pitch may be being ignored, and how you can remedy it immediately.
Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.