At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.

As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.

Here are the top 5 reasons your PR pitch may be being ignored, and how you can remedy it immediately.