Rant: It's About Time for Real-Time TV Measurement

We get it—your audience is a tough bunch. They’re multi-channel, tech-savvy consumers who have complete control of their experience with your brand. Your need to understand their demands and behaviors is immediate, and TV hasn’t been up to the challenge—until now. Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it.
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iQ Media Launches Real-Time Sponsorship Measurement
iQ Media Launches Real-Time Sponsorship Measurement

iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real...

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Super Bowl LI: Should advertisers keep spoiling the fun?
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A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on ear...