The Billion-Dollar Retail Predicament

August 24, 2017
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Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?
Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?

On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue perio...

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AdExchanger: Should TV Have A Viewability Standard, Too?
AdExchanger: Should TV Have A Viewability Standard, Too?