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Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.
On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.
TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.
The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.
IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.
Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.
iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.
Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior
A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.
We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.
