MediaPost: Is TV's Latest Cry For Help A Call for Attribution?
Read Article
Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?
On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.
Read Article
AdExchanger: Should TV Have A Viewability Standard, Too?
Read Article
The Missing Piece in the TV Measurement Puzzle
TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.
Read Article
Does the Six-Second Commercial Have Staying Power?
The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.
Read Article
B&C: The Problem With TV Measurement
Read Article
MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution
IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.
Read Article
Forbes: Successful Brand Building: Marketing's Four P's Revisited
Read Article
Forbes: Why Authenticity In Marketing Matters Now More Than Ever
Read Article
In the World of TV Advertising, Viewability is About Getting Seen
Read Article
Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future
iQ Media’s calling card is combining internet-based search with TV programming.
Read Article
MediaPost: Building Relationships With Millennials, One Life Stage At A Time
Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.
Read Article
iQ Media Launches Real-Time Sponsorship Measurement
iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.
Read Article
Forbes: Five Rules That Define The Technology Innovator
Read Article
AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
Read Article
