Using the latest in ad detection technology and searchable TV, this report reveals never-before-seen data behind the ad strategies of our two presidential candidates.
Other content in this Stream
AdExchanger: Should TV Have A Viewability Standard, Too?
The Missing Piece in the TV Measurement Puzzle
TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.
Does the Six-Second Commercial Have Staying Power?
The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.
B&C: The Problem With TV Measurement
MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution
IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.
Forbes: Successful Brand Building: Marketing's Four P's Revisited
Forbes: Why Authenticity In Marketing Matters Now More Than Ever
In the World of TV Advertising, Viewability is About Getting Seen
Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future
iQ Media’s calling card is combining internet-based search with TV programming.
MediaPost: Building Relationships With Millennials, One Life Stage At A Time
Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.
iQ Media Launches Real-Time Sponsorship Measurement
iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.
Rant: It's About Time for Real-Time TV Measurement
Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior
Super Bowl LI: Should advertisers keep spoiling the fun?
A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.
Which Super Bowl LI Ads Went TV Viral?
Super Bowl 50 Report: How much media did the most viral ads earn?
We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.
Forbes: Five Rules That Define The Technology Innovator
AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
7 Ways Brands Will Transform Media and TV Strategies in 2017
Check out our report to learn how brands and marketers will transform their TV and media strategies in 2017 to engage their consumers like never before.
[infographic] The Four Down Formula for a Successful Super Bowl Campaign
We collected & analyzed media data across TV, online news and blogs to gauge the true earned media impact of last year’s most viral Super Bowl ads.
Temple University Leverages Searchable TV to Tell Amazing Stories