The Billion-Dollar Retail Predicament

August 24, 2017
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The Marketer's Manual to Automotive TV Attribution
The Marketer's Manual to Automotive TV Attribution

Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becom...

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The Marketer's Guide to Proving Sponsorship ROI
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Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to y...