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Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.
Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.
![A Practical Guide to Greater Sponsorship Measurement](https://content.cdntwrk.com/files/aT04MDUwNTkmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9YzU4OGEzNTZhNTllZGIxY2RjYTM2YjhkZWIxMTg2MWM%253D/-w-320.jpg)
With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.
![The 4 Steps to Achieving PR Success](https://content.cdntwrk.com/files/aT03OTAzMTcmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9NzY2ZjM2OTlkMmZmZjM0NmU4MzMyYTg2NThjMTg5NGQ%253D/-w-320.jpg)
As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success
![7 Ways Brands Will Transform Media and TV Strategies in 2017](https://content.cdntwrk.com/files/aT03Njg5MDAmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9ZDg3NDQxNzZiZjQwYzA2ZDk2YjczODA3ODU3NGJhZGY%253D/-w-320.jpg)
Check out our report to learn how brands and marketers will transform their TV and media strategies in 2017 to engage their consumers like never before.
![The PR Pro's Cheat Sheet for Media ROI](https://content.cdntwrk.com/files/aT03Njg4OTQmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9M2FhZGY3ZjQyN2FkZmQ4MDdhMTY0MmE4MTkzM2I1Mzc%253D/-w-320.jpg)
Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.
![2016 Election Media Match Up Report](https://content.cdntwrk.com/files/aT03NjMwNDQmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9ZWIyMzlkMzllOTFiZGMxZmVkMjc4NjI0MGY2NTAwNDQ%253D/-w-320.jpg)
Take a look at our 2016 Election Media Matchup, a comparative summary of the Clinton and Trump campaigns’ paid media spend and earned media exposure and how each has impacted this election.
![5 Rings of a Winning Media Strategy](https://content.cdntwrk.com/files/aT03Njg4OTcmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9ZDk2MDMzMjc5NWRmM2E4ZjdkNzA3ZjJhYWRmZGMxN2Y%253D/-w-320.jpg)
It’s time for PR and communications professionals to prepare to prove the value of their efforts and optimize your strategies for success. How? With the 5 rings of a winning media strategy.