The 2016 Election Media Matchup: Paid vs. Earned
It’s a political battle of epic proportions, with two candidates who have a knack for keeping the media busy.
In one corner, there’s Hillary Clinton, a political force with a campaign infrastructure raking in plenty of cash to support a multi-million dollar paid media attack against her opponent.
In the other, we have Donald Trump, political outsider and Twitter enthusiast, who maintains an unstructured campaign strategy which relies heavily on social and earned media to gain support.
Take a look at our 2016 Election Media Matchup, a comparative summary of the Clinton and Trump campaigns’ paid media spend and earned media exposure and how each has impacted this election.