We all know that PR's biggest challenge is proving value and impact on revenue.
And while there's a wealth of data and metrics available, a lack of context can really complicate things.
But executives need to know that their investments are paying off, so it's time to start setting strategies that achieve measurable success.
Check out our eBook and learn how these four strategy-setting steps will prove PR's worth:
- Set attainable goals
- Match them to the right metrics
- Benchmark for Success
- Effectively report your results