A Practical Guide to Greater Sponsorship Measurement

Greater Sponsorship Measurement Starts with Better TV Data

Accurate sponsorship measurement starts with better, faster TV data—both in-game and out-of-game across national and local markets.

With the right data in-hand, measure sponsorships the right way and begin to fully understand how TV activations are influencing fan engagement.

Check out the Practical Guide to Sponsorship Measurement, and learn how to

  • Connect sponsorship performance to fan engagement
  • Deepen fan engagement and loyalty
  • Proactively evaluate, plan and pivot sponsorships strategies.
Previous Flipbook
The Marketer's Guide to Proving Sponsorship ROI
The Marketer's Guide to Proving Sponsorship ROI

Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to y...

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The 4 Steps to Achieving PR Success
The 4 Steps to Achieving PR Success

As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to s...