Rant: It's About Time for Real-Time TV Measurement

January 19, 2017
We get it—your audience is a tough bunch. They’re multi-channel, tech-savvy consumers who have complete control of their experience with your brand. Your need to understand their demands and behaviors is immediate, and TV hasn’t been up to the challenge—until now. Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it.