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Rant: It's About Time for Real-Time TV Measurement
We get it—your audience is a tough bunch. They’re multi-channel, tech-savvy consumers who have complete control of their experience with your brand. Your need to understand their demands and behavior
7 Ways Brands Will Transform TV and Media Strategies in 2017
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.