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Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • Here’s How Automakers Can Achieve True TV Attribution in Time for the Holidays

    Here’s How Automakers Can Achieve True TV Attribution in Time for the Holidays

    TV’s gone digital, and the right mix of richer local and household viewing data is the key to true attribution.

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  • 10 Instances of Botched Crisis Management

    10 Instances of Botched Crisis Management

    At some point or another, almost all big companies face a PR crisis. How these businesses handle the situation can have a lasting impact on their brand - and not just on their reputation.

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  • The Marketer's Manual to Automotive TV Attribution

    The Marketer's Manual to Automotive TV Attribution

    Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.

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  • iQ Media Named Best Places to Work in PA for 2017

    iQ Media Named Best Places to Work in PA for 2017

    For the second year in a row, iQ Media has nabbed the honor of being named one of the Best Places to Work in PA for 2017.

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  • A Breakdown of the Buzz Surrounding the Eclipse

    A Breakdown of the Buzz Surrounding the Eclipse

    The eclipse was an incredible experience for anyone who witnessed it. And thankfully, it made all that pre-eclipse hype worthwhile.

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  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

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  • Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?

    Can Retailers Leverage the Power of TV Attribution for Holiday Sales Success?

    On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.

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  • Check out iQ Insights for the latest live TV and media stats

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  • The Authenticity Factor: How Does Your Brand Stack Up?

    The Authenticity Factor: How Does Your Brand Stack Up?

    Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.

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  • The Billion-Dollar Retail Predicament

    The Billion-Dollar Retail Predicament

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  • What This Dirty Little Secret Means for the TV Industry

    What This Dirty Little Secret Means for the TV Industry

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  • The 10 Step Crisis Management Checklist

    The 10 Step Crisis Management Checklist

    Here’s our handy 10 step checklist to ensure you and your team have all bases covered when dealing with a crisis.

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  • The $70 Billion Advertising Dilemma

    The $70 Billion Advertising Dilemma

    As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.

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  • iQ Media Wins Best Audience Measurement Platform  In the 3rd Annual Digiday Signal Awards

    iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

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  • Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

    Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • iQ Media Recognized by SIIA as Best Big Data and Tools Platform

    iQ Media Recognized by SIIA as Best Big Data and Tools Platform

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  • The Missing Piece in the TV Measurement Puzzle

    The Missing Piece in the TV Measurement Puzzle

    TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.

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  • Does the Six-Second Commercial Have Staying Power?

    Does the Six-Second Commercial Have Staying Power?

    The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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