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Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far

    Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far

    Only 75 TV stations have aired the promo, according to iQ Media, a real-time TV measurement company. Sinclair, which has 193 stations in 89 markets, is the largest owner of U.S. TV stations.

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  • iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool

    iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool

    Real-Time TV Intelligence and Social Media Platforms Team Up to Bring Comprehensive, Cross-Channel Marketing Intelligence Offering to Brands Worldwide

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  • 5 Brands Compete for Screen Time During 2018 All-Star Game

    5 Brands Compete for Screen Time During 2018 All-Star Game

    Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

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  • MediaPost: Your Brand's In The Olympics ... Now What?

    MediaPost: Your Brand's In The Olympics ... Now What?

    Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

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  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • The Marketer's Guide to Proving Sponsorship ROI

    The Marketer's Guide to Proving Sponsorship ROI

    Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

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  • Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

    Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

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  • AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

    AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

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  • Website Magazine: 2018 Digital Forecast

    Website Magazine: 2018 Digital Forecast

    Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.

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  • iQ Media Wins Best Audience Measurement Platform  In the 3rd Annual Digiday Signal Awards

    iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

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  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • Marketing Land: iQ Media’s new platform can automatically find logos in all TV transmissions

    Marketing Land: iQ Media’s new platform can automatically find logos in all TV transmissions

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  • Rant: It's About Time for Real-Time TV Measurement

    Rant: It's About Time for Real-Time TV Measurement

    Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior

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  • The Authenticity Factor: How Does Your Brand Stack Up?

    The Authenticity Factor: How Does Your Brand Stack Up?

    Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.

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  • What This Dirty Little Secret Means for the TV Industry

    What This Dirty Little Secret Means for the TV Industry

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