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Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • 3 PR Lessons We Learned from the United Airlines Fiasco

    3 PR Lessons We Learned from the United Airlines Fiasco

    As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

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  • Sponsorship Success Story: Athletic Apparel & Equipment Brand

    Sponsorship Success Story: Athletic Apparel & Equipment Brand

    Read how this global athletic apparel and equipment brand proves the effectiveness of their sponsorships across all broadcast TV.

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  • Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    We are thrilled to share the news that SmartCEO has named our very own Ashley Deibert, VP of Marketing for iQ Media, as a 2017 Philadelphia Brava Award winner.

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  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • Building Relationships With Millennials, One Life Stage At A Time

    Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • A Practical Guide to Greater Sponsorship Measurement

    A Practical Guide to Greater Sponsorship Measurement

    With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

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  • Check out iQ Insights for the latest live TV and media stats

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  • IQ Media Launches Metrics Solution For Events Sponsorships

    IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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  • Spoiler Alert: Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    Spoiler Alert: Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?"

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  • Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly start-up companies are experimenting with new TV-audience measurement tools, one of which is iQ Media and TV networks, such as Comcast-owned NBCUniversal.

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  • iQ Media Appoints Kevin Kohn CEO

    iQ Media Appoints Kevin Kohn CEO

    Real-time TV measurement firm iQ Media has named Kevin Kohn as its new CEO.

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  • 5 Tips for Better Reporting your PR Results

    5 Tips for Better Reporting your PR Results

    Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

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  • The 4 Steps to Achieving PR Success

    The 4 Steps to Achieving PR Success

    As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success

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  • 5 Essential KPIs that Showcase PR's Value

    5 Essential KPIs that Showcase PR's Value

    Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

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  • Super Bowl LI: Should advertisers keep spoiling the fun?

    Super Bowl LI: Should advertisers keep spoiling the fun?

    A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.

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  • Gatlinburg Convention and Visitors Bureau

    Gatlinburg Convention and Visitors Bureau

    If you know all too well the pain of obtaining relevant demographic data around your PR campaigns and programs, check out Gatlinburg’s story.

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  • Forbes: Five Rules That Define The Technology Innovator

    Forbes: Five Rules That Define The Technology Innovator

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  • Which Super Bowl LI Ads Went TV Viral?

    Which Super Bowl LI Ads Went TV Viral?

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  • MediaPost: Super Bowl Advertising: ROI Friend or Foe?

    MediaPost: Super Bowl Advertising: ROI Friend or Foe?

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