Latest Content

Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • MediaPost: Your Brand's In The Olympics ... Now What?

    MediaPost: Your Brand's In The Olympics ... Now What?

    Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

    Read Article
  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

    Read Article
  • The Marketer's Guide to Proving Sponsorship ROI

    The Marketer's Guide to Proving Sponsorship ROI

    Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

    Read Now
  • Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

    Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

    Read Article
  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

    Read Article
  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Read Article
  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

    Read Article
  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

    Read Article
  • AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

    AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

    Read Article
  • Website Magazine: 2018 Digital Forecast

    Website Magazine: 2018 Digital Forecast

    Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.

    Read Article
  • iQ Media Wins Best Audience Measurement Platform  In the 3rd Annual Digiday Signal Awards

    iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

    Read Article
  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    Read Article
  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

    Read Article
  • Marketing Land: iQ Media’s new platform can automatically find logos in all TV transmissions

    Marketing Land: iQ Media’s new platform can automatically find logos in all TV transmissions

    Read Article
  • Rant: It's About Time for Real-Time TV Measurement

    Rant: It's About Time for Real-Time TV Measurement

    Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior

    View Presentation
  • The Authenticity Factor: How Does Your Brand Stack Up?

    The Authenticity Factor: How Does Your Brand Stack Up?

    Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.

    Read Article
  • What This Dirty Little Secret Means for the TV Industry

    What This Dirty Little Secret Means for the TV Industry

    Read Article
  • USA Cycling Steers Its Way to Earned Media ROI

    USA Cycling Steers Its Way to Earned Media ROI

    Read Now
  • The Missing Piece in the TV Measurement Puzzle

    The Missing Piece in the TV Measurement Puzzle

    TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.

    Read Article
  • The Marketer's Manual to Automotive TV Attribution

    The Marketer's Manual to Automotive TV Attribution

    Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.

    Read Now
  • loading
    Loading More...