Latest Content

Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • Forbes: Seven Tips To Improve Apologies During A PR Crisis

    Forbes: Seven Tips To Improve Apologies During A PR Crisis

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  • In the World of TV Advertising, Viewability is About Getting Seen

    In the World of TV Advertising, Viewability is About Getting Seen

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  • iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

    iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

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  • The Marketer's Guide to Proving Sponsorship ROI

    The Marketer's Guide to Proving Sponsorship ROI

    Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

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  • Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Forbes: Innovation And The Philosopher's Stone

    Forbes: Innovation And The Philosopher's Stone

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  • Check out iQ Insights for the latest live TV and media stats

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  • Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    iQ Media’s calling card is combining internet-based search with TV programming.

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  • Which Media Disaster of April 2017 Garnered the Most Attention?

    Which Media Disaster of April 2017 Garnered the Most Attention?

    While April 2017's slew of PR nightmares held steady as top trending topics on social media, we took a closer look at the earned media data to decide which was the biggest spectacle.

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  • Sponsorship Success Story: NFL Franchise

    Sponsorship Success Story: NFL Franchise

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  • Sponsorship Success Story: Energy Drink Company

    Sponsorship Success Story: Energy Drink Company

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  • Sponsorship Success Story: International Firm

    Sponsorship Success Story: International Firm

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  • [on-demand webinar] 4 Steps to Achieving PR Success37:58

    [on-demand webinar] 4 Steps to Achieving PR Success

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  • 3 PR Lessons We Learned from the United Airlines Fiasco

    3 PR Lessons We Learned from the United Airlines Fiasco

    As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

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  • Sponsorship Success Story: Athletic Apparel & Equipment Brand

    Sponsorship Success Story: Athletic Apparel & Equipment Brand

    Read how this global athletic apparel and equipment brand proves the effectiveness of their sponsorships across all broadcast TV.

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  • Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    Ashley Deibert named 2017 Brava Award Winner by SmartCEO

    We are thrilled to share the news that SmartCEO has named our very own Ashley Deibert, VP of Marketing for iQ Media, as a 2017 Philadelphia Brava Award winner.

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  • 3 Metrics that Will Maximize Sponsorship Value

    3 Metrics that Will Maximize Sponsorship Value

    Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • A Practical Guide to Greater Sponsorship Measurement

    A Practical Guide to Greater Sponsorship Measurement

    With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

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