Latest Content

Rolling Stone: Sinclair Broadcasting's Hostile Takeover

See how iQ Media provided very specific local TV data for Rolling Stone's feature with on Sinclair Broadcast Group.

Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far

Only 75 TV stations have aired the promo, according to iQ Media, a real-time TV measurement company. Sinclair, which has 193 stations in 89 markets, is the largest owner of U.S. TV stations.

iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool

Real-Time TV Intelligence and Social Media Platforms Team Up to Bring Comprehensive, Cross-Channel Marketing Intelligence Offering to Brands Worldwide

5 Brands Compete for Screen Time During 2018 All-Star Game

Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

MediaPost: Your Brand's In The Olympics ... Now What?

Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

AdExchanger: Should TV Have A Viewability Standard, Too?

Forbes: Successful Brand Building: Marketing's Four P's Revisited

MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

3 Metrics that Will Maximize Sponsorship Value

Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

Website Magazine: 2018 Digital Forecast

Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.

iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

B&C: The Problem With TV Measurement

Marketing Land: iQ Media’s new platform can automatically find logos in all TV transmissions