Latest Content

Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • What This Dirty Little Secret Means for the TV Industry

    What This Dirty Little Secret Means for the TV Industry

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  • The 10 Step Crisis Management Checklist

    The 10 Step Crisis Management Checklist

    Here’s our handy 10 step checklist to ensure you and your team have all bases covered when dealing with a crisis.

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  • The $70 Billion Advertising Dilemma

    The $70 Billion Advertising Dilemma

    As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.

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  • iQ Media Wins Best Audience Measurement Platform  In the 3rd Annual Digiday Signal Awards

    iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

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  • Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

    Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • iQ Media Recognized by SIIA as Best Big Data and Tools Platform

    iQ Media Recognized by SIIA as Best Big Data and Tools Platform

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  • Check out iQ Insights for the latest live TV and media stats

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  • The Missing Piece in the TV Measurement Puzzle

    The Missing Piece in the TV Measurement Puzzle

    TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.

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  • Does the Six-Second Commercial Have Staying Power?

    Does the Six-Second Commercial Have Staying Power?

    The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • Forbes: Why Authenticity In Marketing Matters Now More Than Ever

    Forbes: Why Authenticity In Marketing Matters Now More Than Ever

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • Forbes: Seven Tips To Improve Apologies During A PR Crisis

    Forbes: Seven Tips To Improve Apologies During A PR Crisis

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  • In the World of TV Advertising, Viewability is About Getting Seen

    In the World of TV Advertising, Viewability is About Getting Seen

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  • iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

    iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

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  • The Marketer's Guide to Proving Sponsorship ROI

    The Marketer's Guide to Proving Sponsorship ROI

    Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

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  • Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    Real-time, Immediate TV Data is Transforming Sponsorship Measurement

    A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Forbes: Innovation And The Philosopher's Stone

    Forbes: Innovation And The Philosopher's Stone

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