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Keep up with the latest news, trends and data around real-time TV analytics and media intelligence.

  • IQ Media Launches Metrics Solution For Events Sponsorships

    IQ Media Launches Metrics Solution For Events Sponsorships

    Q Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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  • Spoiler Alert: Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    Spoiler Alert: Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?"

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  • Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly.com: iQ Media tracks live TV to help companies understand their advertising efforts

    Philly start-up companies are experimenting with new TV-audience measurement tools, one of which is iQ Media and TV networks, such as Comcast-owned NBCUniversal.

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  • iQ Media Appoints Kevin Kohn CEO

    iQ Media Appoints Kevin Kohn CEO

    Real-time TV measurement firm iQ Media on Monday said it named Kevin Kohn as its new CEO.

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  • 5 Tips for Better Reporting your PR Results

    5 Tips for Better Reporting your PR Results

    Here are 5 tips to help better report your PR results so that leadership will easily understand your contributions to the organization’s bottom line.

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  • The 4 Steps to Achieving PR Success

    The 4 Steps to Achieving PR Success

    As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success

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  • Check out iQ Insights for the latest live TV and media stats

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  • 5 Essential KPIs that Showcase PR's Value

    5 Essential KPIs that Showcase PR's Value

    Here are 5 essential KPIs every PR pro should utilize to measure campaign success and demonstrate value to executives.

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  • Super Bowl LI: Should advertisers keep spoiling the fun?

    Super Bowl LI: Should advertisers keep spoiling the fun?

    A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.

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  • Gatlinburg Convention and Visitors Bureau

    Gatlinburg Convention and Visitors Bureau

    If you know all too well the pain of obtaining relevant demographic data around your PR campaigns and programs, check out Gatlinburg’s story.

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  • Forbes: Five Rules That Define The Technology Innovator

    Forbes: Five Rules That Define The Technology Innovator

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  • Which Super Bowl LI Ads Went TV Viral?

    Which Super Bowl LI Ads Went TV Viral?

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  • MediaPost: Super Bowl Advertising: ROI Friend or Foe?

    MediaPost: Super Bowl Advertising: ROI Friend or Foe?

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  • [infographic] The Four Down Formula for a Successful Super Bowl Campaign

    [infographic] The Four Down Formula for a Successful Super Bowl Campaign

    We collected & analyzed media data across TV, online news and blogs to gauge the true earned media impact of last year’s most viral Super Bowl ads.

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  • Super Bowl 50 Report: How much media did the most viral ads earn?

    Super Bowl 50 Report: How much media did the most viral ads earn?

    We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.

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  • [video] MediaPost Marketing Politics Panel: Free Media at a Price

    [video] MediaPost Marketing Politics Panel: Free Media at a Price

    Free Media at a Price panel at the MediaPost Marketing Politics Conference featuring iQ Media Co-founder and Head of Innovation John Derham.

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  • CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.

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  • PR Daily: 3 ways media metrics can help you handle PR crises

    PR Daily: 3 ways media metrics can help you handle PR crises

    It’s difficult to predict crisis situations, and it’s easy to be caught off guard. Here’s a three-step “Stop, Drop and Roll” method of crisis triage to help you prevent bad news from spreading.

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  • Rant: It's About Time for Real-Time TV Measurement

    Rant: It's About Time for Real-Time TV Measurement

    Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior

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  • eMarketer Report: Digital Video Advertising Best Practices 2017

    eMarketer Report: Digital Video Advertising Best Practices 2017

    iQ Media co-founder John Derham in eMarketer’s latest report on digital video advertising best practices.

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