Rant: It's About Time for Real-Time TV Measurement

For an industry that lives and dies on performance, live sports are late to the game when it comes to metrics that reflect the performance of brands’ sponsorships.

See how iQ Media provided very specific local TV data for Rolling Stone's feature with on Sinclair Broadcast Group.

Only 75 TV stations have aired the promo, according to iQ Media, a real-time TV measurement company. Sinclair, which has 193 stations in 89 markets, is the largest owner of U.S. TV stations.

Real-Time TV Intelligence and Social Media Platforms Team Up to Bring Comprehensive, Cross-Channel Marketing Intelligence Offering to Brands Worldwide

Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.

Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.

Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.