PR ROI—notoriously difficult to measure, but necessary to prove. And PR no longer gets a hall pass these days. Executives expect a return on their investments, and technology has made powerful data available to you, as long as you know how to use right data and sift out the rubbish.
Watch this on-demand webinar with Sean-Patrick Hillman, CEO at hillSTORY Marketing and Katie Russell, VP, Client Services at iQ Media, as they discuss the proper steps to setting a strategy that achieves measurable PR success.
You will learn:
- Tips to improve your goal-planning process
- The essential KPIs that showcase PR’s value
- Ways to better benchmark and report your efforts