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MediaPost: Sponsorships Get Performance-Based Makeover
For an industry that lives and dies on performance, live sports are late to the game when it comes to metrics that reflect the performance of brands’ sponsorships.
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Rolling Stone: Sinclair Broadcasting's Hostile Takeover
See how iQ Media provided very specific local TV data for Rolling Stone's feature with on Sinclair Broadcast Group.
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Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far
Only 75 TV stations have aired the promo, according to iQ Media, a real-time TV measurement company. Sinclair, which has 193 stations in 89 markets, is the largest owner of U.S. TV stations.
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iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool
Real-Time TV Intelligence and Social Media Platforms Team Up to Bring Comprehensive, Cross-Channel Marketing Intelligence Offering to Brands Worldwide
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MediaPost: Your Brand's In The Olympics ... Now What?
Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?
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Website Magazine: 2018 Digital Forecast
Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.
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The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?
The Drum asked professionals from all over the marketing landscape about the potential impact of the FCC's pending decision on net neutrality.
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MediaPost: Is TV's Latest Cry For Help A Call for Attribution?
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iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards
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Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham
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AdExchanger: Should TV Have A Viewability Standard, Too?
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iQ Media Recognized by SIIA as Best Big Data and Tools Platform
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B&C: The Problem With TV Measurement
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Forbes: Successful Brand Building: Marketing's Four P's Revisited
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Forbes: Why Authenticity In Marketing Matters Now More Than Ever
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MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution
IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.
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Forbes: Seven Tips To Improve Apologies During A PR Crisis
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In the World of TV Advertising, Viewability is About Getting Seen
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Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries
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Forbes: Innovation And The Philosopher's Stone
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