Press

  • The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

    The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

    The Drum asked professionals from all over the marketing landscape about the potential impact of the FCC's pending decision on net neutrality.

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  • MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

    MediaPost: Is TV's Latest Cry For Help A Call for Attribution?

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  • iQ Media Wins Best Audience Measurement Platform  In the 3rd Annual Digiday Signal Awards

    iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

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  • Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

    Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

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  • AdExchanger: Should TV Have A Viewability Standard, Too?

    AdExchanger: Should TV Have A Viewability Standard, Too?

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  • iQ Media Recognized by SIIA as Best Big Data and Tools Platform

    iQ Media Recognized by SIIA as Best Big Data and Tools Platform

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • Forbes: Why Authenticity In Marketing Matters Now More Than Ever

    Forbes: Why Authenticity In Marketing Matters Now More Than Ever

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • Forbes: Seven Tips To Improve Apologies During A PR Crisis

    Forbes: Seven Tips To Improve Apologies During A PR Crisis

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  • In the World of TV Advertising, Viewability is About Getting Seen

    In the World of TV Advertising, Viewability is About Getting Seen

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  • Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

    Forbes: 12 Communications Lessons Marketers Can Learn From Other Industries

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  • Forbes: Innovation And The Philosopher's Stone

    Forbes: Innovation And The Philosopher's Stone

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  • Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    iQ Media’s calling card is combining internet-based search with TV programming.

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  • SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game

    With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships

    iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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  • MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?"

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