eBooks

This Stream includes all of our Mini eBook Flipbooks

The Marketer's Manual to Automotive TV Attribution

Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.

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The Billion-Dollar Retail Predicament

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The Marketer's Guide to Proving Sponsorship ROI

Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

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The Media Intelligence Buyer's Guide

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A Practical Guide to Greater Sponsorship Measurement

With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

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The 4 Steps to Achieving PR Success

As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success

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7 Ways Brands Will Transform Media and TV Strategies in 2017

Check out our report to learn how brands and marketers will transform their TV and media strategies in 2017 to engage their consumers like never before.

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WTF is Media Intelligence!?

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The PR Pro's Cheat Sheet for Media ROI

Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.

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2016 Election Media Match Up Report

Take a look at our 2016 Election Media Matchup, a comparative summary of the Clinton and Trump campaigns’ paid media spend and earned media exposure and how each has impacted this election.

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5 Rings of a Winning Media Strategy

It’s time for PR and communications professionals to prepare to prove the value of their efforts and optimize your strategies for success. How? With the 5 rings of a winning media strategy.

Read Now
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eBooks

The Marketer's Manual to Automotive TV Attribution

Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.

The Billion-Dollar Retail Predicament

The Marketer's Guide to Proving Sponsorship ROI

Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.

The Media Intelligence Buyer's Guide

A Practical Guide to Greater Sponsorship Measurement

With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.

The 4 Steps to Achieving PR Success

As technology further evolves, PR no longer gets a hall pass when it comes to proving value. It’s time to start prepping. Follow these 4 steps for setting a strategy that drives measurable PR success

7 Ways Brands Will Transform Media and TV Strategies in 2017

Check out our report to learn how brands and marketers will transform their TV and media strategies in 2017 to engage their consumers like never before.

WTF is Media Intelligence!?

The PR Pro's Cheat Sheet for Media ROI

Get the scoop on optimizing your strategies that prove your value around the key pillars of a successful media plan.

2016 Election Media Match Up Report

Take a look at our 2016 Election Media Matchup, a comparative summary of the Clinton and Trump campaigns’ paid media spend and earned media exposure and how each has impacted this election.

5 Rings of a Winning Media Strategy

It’s time for PR and communications professionals to prepare to prove the value of their efforts and optimize your strategies for success. How? With the 5 rings of a winning media strategy.