Steve West

Rolling Stone: Sinclair Broadcasting's Hostile Takeover

See how iQ Media provided very specific local TV data for Rolling Stone's feature with on Sinclair Broadcast Group.

Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far

Only 75 TV stations have aired the promo, according to iQ Media, a real-time TV measurement company. Sinclair, which has 193 stations in 89 markets, is the largest owner of U.S. TV stations.

iQ Media Announces Partnership With Brandwatch’s Vizia to Create Comprehensive Data Visualization Tool

Real-Time TV Intelligence and Social Media Platforms Team Up to Bring Comprehensive, Cross-Channel Marketing Intelligence Offering to Brands Worldwide

5 Brands Compete for Screen Time During 2018 All-Star Game

Team Lebron vs. Team Stephen; Fergie vs. the National Anthem; brand vs. brand quietly competing for the most air time. There was tons of competition heading into last Sunday’s NBA All-Star game, and b

MediaPost: Your Brand's In The Olympics ... Now What?

Olympics sponsors know the drill—when commercials come on, viewers tune out. While the games offer brands new ways to be a part of the action to ensure proper engagement, are they being seen?

Website Magazine: 2018 Digital Forecast

Let's take a look at what 31 professionals have to say about what 2018 will have in store when it comes to acquiring and retaining customers and the strategies and technologies needed to do so.

The Drum: How will the FCC's Net Neutrality decision impact the marketing landscape?

The Drum asked professionals from all over the marketing landscape about the potential impact of the FCC's pending decision on net neutrality.

Here’s How Automakers Can Achieve True TV Attribution in Time for the Holidays

TV’s gone digital, and the right mix of richer local and household viewing data is the key to true attribution.

A Breakdown of the Buzz Surrounding the Eclipse

The eclipse was an incredible experience for anyone who witnessed it. And thankfully, it made all that pre-eclipse hype worthwhile.

iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

Forbes: Focusing On TV Measurement: Q&A With iQ Media's John Derham

AdExchanger: Should TV Have A Viewability Standard, Too?

iQ Media Recognized by SIIA as Best Big Data and Tools Platform

B&C: The Problem With TV Measurement

Forbes: Successful Brand Building: Marketing's Four P's Revisited

iQ Media Honored as a Gold Winner in the Annual 2017 CEO World Awards® for Product Innovation of the Year

Real-time, Immediate TV Data is Transforming Sponsorship Measurement

A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways

Which Media Disaster of April 2017 Garnered the Most Attention?

While April 2017's slew of PR nightmares held steady as top trending topics on social media, we took a closer look at the earned media data to decide which was the biggest spectacle.

3 PR Lessons We Learned from the United Airlines Fiasco

As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.