The $70 Billion Advertising Dilemma
As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.
Does the Six-Second Commercial Have Staying Power?
The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.