Super Bowl

The trends and insights behind the ads of America's biggest live TV event of the year.

  • MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    MediaPost: Spoiler Alert—Do Super Bowl Ad Teasers Trigger Hype Or Give Away The Plot?

    We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?"

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  • Super Bowl LI: Should advertisers keep spoiling the fun?

    Super Bowl LI: Should advertisers keep spoiling the fun?

    A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.

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  • Which Super Bowl LI Ads Went TV Viral?

    Which Super Bowl LI Ads Went TV Viral?

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  • Check out iQ Insights for the latest live TV and media stats

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  • MediaPost: Super Bowl Advertising: ROI Friend or Foe?

    MediaPost: Super Bowl Advertising: ROI Friend or Foe?

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  • [infographic] The Four Down Formula for a Successful Super Bowl Campaign

    [infographic] The Four Down Formula for a Successful Super Bowl Campaign

    We collected & analyzed media data across TV, online news and blogs to gauge the true earned media impact of last year’s most viral Super Bowl ads.

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  • Super Bowl 50 Report: How much media did the most viral ads earn?

    Super Bowl 50 Report: How much media did the most viral ads earn?

    We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.

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