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B&C: The Problem With TV Measurement
The Marketer's Guide to Proving Sponsorship ROI
Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.
A Practical Guide to Greater Sponsorship Measurement
With better, faster TV data in-hand, measure sponsorships the right way and fully understand how TV activations are influencing fan engagement.
3 Metrics that Will Maximize Sponsorship Value
Here are 3 things you should be measuring to maximize sponsorship value so both teams and brands get the most out of large sponsorship investments.
Real-time, Immediate TV Data is Transforming Sponsorship Measurement
A steep price tag for brands to enter sponsorship agreements coupled with the expectation for executives to tie all spend to the bottom line are expediting the need to measure sponsorships in new ways
Sponsorship Success Story: NFL Franchise
SportTechie: iQ Media Sponsorship Measurement Solution Tracks TV Investments In-Game, Out-of-Game
With real-time sponsorship measurement, teams have a true read on how their TV investments influence fan engagement and activations.
Sponsorship Success Story: International Firm
Sponsorship Success Story: Athletic Apparel & Equipment Brand
Read how this global athletic apparel and equipment brand proves the effectiveness of their sponsorships across all broadcast TV.
MediaPost: IQ Media Launches Metrics Solution For Events Sponsorships
iQ Media announced on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships affect overall fan engagement.
iQ Media Launches Real-Time Sponsorship Measurement