Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

iQ Media platform captures all media mentions

In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television.

Media measurement company iQ Media has released a platform that allows brands to search live or historical TV programming for every appearance or mention of their names or logos—or those of their competitors—in both paid (i.e.,

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