For Marketers and TV Advertisers

  • Does the Six-Second Commercial Have Staying Power?

    Does the Six-Second Commercial Have Staying Power?

    The six-second commercial may help TV ads stay the course in a digital world, but proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding their worth.

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  • B&C: The Problem With TV Measurement

    B&C: The Problem With TV Measurement

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  • MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution

    IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and which demographics are responding best to campaigns.

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  • Forbes: Successful Brand Building: Marketing's Four P's Revisited

    Forbes: Successful Brand Building: Marketing's Four P's Revisited

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  • Want to learn more about real-time TV measurement?

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  • Forbes: Why Authenticity In Marketing Matters Now More Than Ever

    Forbes: Why Authenticity In Marketing Matters Now More Than Ever

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  • In the World of TV Advertising, Viewability is About Getting Seen

    In the World of TV Advertising, Viewability is About Getting Seen

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  • Check out iQ Insights for the latest live TV and media stats

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  • Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    Radio+Television Business Report: Why ‘Searchable TV’ May Be In Your Company’s Future

    iQ Media’s calling card is combining internet-based search with TV programming.

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  • MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    MediaPost: Building Relationships With Millennials, One Life Stage At A Time

    Millennials’ life stages are comprised by predictable benchmarks and transitional moments that give brands crucial information about what’s important to consumers at different parts of their lives.

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  • iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media Launches Real-Time Sponsorship Measurement

    iQ Media today announces a solution that equips pro sports teams and their sponsors with unprecedented real-time data about how their TV and sponsorship activations influence fan engagement.

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  • Rant: It's About Time for Real-Time TV Measurement

    Rant: It's About Time for Real-Time TV Measurement

    Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it. Your need to understand their demands and behavior

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  • Super Bowl LI: Should advertisers keep spoiling the fun?

    Super Bowl LI: Should advertisers keep spoiling the fun?

    A recent study from iQ Media set out to see if teasing Super Bowl creative has any measurable impact on earned discussions generated throughout the days following their game time premiere.

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  • Which Super Bowl LI Ads Went TV Viral?

    Which Super Bowl LI Ads Went TV Viral?

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  • Super Bowl 50 Report: How much media did the most viral ads earn?

    Super Bowl 50 Report: How much media did the most viral ads earn?

    We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels.

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  • Forbes: Five Rules That Define The Technology Innovator

    Forbes: Five Rules That Define The Technology Innovator

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  • AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

    AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

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  • 7 Ways Brands Will Transform Media and TV Strategies in 2017

    7 Ways Brands Will Transform Media and TV Strategies in 2017

    Check out our report to learn how brands and marketers will transform their TV and media strategies in 2017 to engage their consumers like never before.

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  • [infographic] The Four Down Formula for a Successful Super Bowl Campaign

    [infographic] The Four Down Formula for a Successful Super Bowl Campaign

    We collected & analyzed media data across TV, online news and blogs to gauge the true earned media impact of last year’s most viral Super Bowl ads.

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  • Temple University Leverages Searchable TV to Tell Amazing Stories

    Temple University Leverages Searchable TV to Tell Amazing Stories

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  • [video] MediaPost Marketing Politics Panel: Free Media at a Price

    [video] MediaPost Marketing Politics Panel: Free Media at a Price

    Free Media at a Price panel at the MediaPost Marketing Politics Conference featuring iQ Media Co-founder and Head of Innovation John Derham.

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  • CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

    2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.

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